It has today been announced that the young Russian tennis player, Maria Sharapova – who played part in the “Never Miss A Shot”-campaign – is now Sony Ericsson’s first global brand ambassador, and has signed an exclusive 4-year contract with Sony Ericsson.
Maria will help Sony Ericsson in approaching its core target, and she will also be working with Sony Ericsson’s design team on a large variety of upcoming mobile phones and accessories.
– Now in our seventh year as a company, the brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place, said Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson.
Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance.
Our alignment with Maria’s global iconic status, combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.
– It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry, Maria Sharapova added.
Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership, she ends.
To me this looks like just one of many upcoming steps from Mr Hideki Komiyama to enhance and improve the way consumers look at Sony Ericsson. Well done!