The number of sold phones from July to September grew with 31 percent compared to the 19.8 million sold phones last year, and the 25.9 million sold phones this year. This is mainly because the cheaper models have been selling really good.
The competition is still hard, though, and to gain a greater market share Sony Ericsson has had to aim for the fast growing markets – countries like India and Latin America. Here, however, the income is lower, which makes the average phone price a bit lower, too.
In Q3 last year the average price for a Sony Ericsson phone was €147, while the average price this year is at €120. Sony Ericsson however thinks, that the results of Q3 last year was remarkably good, which makes it hard to compare.
The sales grew with 7 percent, from €2.91 billion last year to the €3.11 billions this year.
Even though more phones have been sold, the income fell. The operating income fell from last year’s €433 million to this year’s €393 million. Netto income fell by 10 percent.
Sony Ericsson’s market share is now above nine percent, the company thinks.
Here’s an overview
|Q3 2006||Q2 2007||Q3 2007|
|Number of units shipped (million)||19.8||24.9||25.9|
|Sales (Euro m.)||2,913||3,112||3,108|
|Gross Margin %||31.5%||29.6%||30.7%|
|Operating Income (Euro m.)||427||315||393|
|Operating Income %||14.6%||10.1%||12.7%|
|Income Before Taxes (Euro m.)||433||327||384|
|Net income (Euro m.)||298||220||267|
|Average Sales Price (Euro)||147||125||120|